Myntra is one such portal that has established itself as the
No. 1 online retailer of fashion and lifestyle brands. It is one such website
which has redefined the concept of online shopping in the fashion world. The
portal has recently joined hands with the much awaited and stylish Bollywood
movie“Cocktail” to come on-board as the OFFICIAL ONLINE SHOPPING PARTNER.
This is the very first time Myntra has collaborated with a
Bollywood flick with a view to club fashion with the portal and hence to its
consumers. It is said to be a conscious effort to bring the power of fashion to
its consumers.
The basic concept of collaborating with this particular
movie is the youthful and cheerful quotient of the same as it is the same theme
on which the portal resides.
As per the website, every look and mood of the movie is
clearly reflected in Myntra’s varied offerings. Myntra customers can now
refresh their wardrobe with the trendy and very stylish fashion wear all
inspired from the movie stars of Cocktail – Gautam, Veronica and Meera!
Veronica’s (Deepika Padukone) and Meera’s (Diana Penty) absolutely hot and
sassy style is perfectly reflected in the clothes and accessories made
available on Myntra.
There is a huge collection of short cotton dresses, hot
pants, floral tops and tunics, striped dresses, animal prints and a variety of
play suits.
As per Mukesh Bansal, Founder & CEO of Myntra.com, a
huge amount of Indian consumers are highly inspired by Bollywood fashion
mantras. As they are the official
shopping partner of the movie ‘Cocktail’ they are very enthusiastic to unveil
similar hi-fashion looks on Myntra.com which are strongly influenced by what
Gautam, Meera and Veronica sport in the movie. The exact flair, vibrant and
energetic characters of the young people in the film is very closely
synchronized by Myntra in its clothes, thus bringing the association.
In order to ensure consumer involvement Myntra will be
hosting a massive contest that will give 5 lucky winners a chance to meet with
Meera (Diana Penty)! Apart from a meet and greet, a lot of movie merchandise
will be gifted to 50 lucky contestants. The contest is on till July 22nd and is
already live.
